
We took Labcorp’s paid social to the next level: bespoke strategy and creative across 17+ campaigns, spanning the company’s entire portfolio. B2B. D2C. Every corner of healthcare, made human and easy to understand. The result: 14 million impressions. Over 185,000 clicks to Labcorp’s landing pages. One campaign became the second-largest traffic driver to the site, period. We doubled the click-through rate and cut cost-per-click nearly in half against industry benchmark.











































Great outsourced partnerships don’t just execute they think alongside the brand. Across every engagement, I’ve worked with, my approach is the same: bring a global perspective to hyper-local challenges, and let the data lead the creative, not the other way around. That’s what turns a vendor into a strategic partner.