Labcorp was searching for an agency to partner with for strategy, development and execution of their social media marketing. The starting point was an RFP for a campaign focused on health screenings to launch during National Public Health Week in April 2023.

Ultimately, our pitch won the business, and in fact the team at Labcorp liked it so much they wanted to adapt the pitch into the actual campaign. Due to the timing, we had only about a week to absorb their nuanced internal guidelines and directives to take our pitch work to campaign-ready.