Bringing Fourth to the forefront.
Fourth, a leader in intelligent workforce and inventory management technology for the retail and hospitality industries, wanted to create a unified brand presence. With multiple products, they wanted to highlight their full ecosystem of offerings in an easy-to-understand, actionable way to increase overall engagement and qualified leads.
February 2, 2024
Strategy at-a-glance.
Contravent created a core strategic platform that helped Fourth define its messaging, stand out visually, and unify its brand. And we created a new brand identity that symbolizes connectivity and shows how Fourth optimizes data and insights to help workers and operators conquer the day through smarter scheduling, efficient task management, and more.
A focused website.
To showcase Fourth’s new identity, we did a total website refresh, from a full evaluation of UX, UI, and content to a top-to-bottom redesign with new engaging call-to-actions.
A pending conquest.
With a simplified and clear user journey, Fourth continues to create more meaningful engagement and solidify their standing as the leader in their space.
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