Verizon asked us to create a marketing experience that showcases how their core technology offerings can help empower police units in a use-case scenario. This experience will be displayed at various safety roadshows around the country.
In this initial discovery phase of creative development, we began to lay out a strategy for how we wanted the game to function and the identified technology to fit in with the story.
In this phase, we visualized how each sequence would look on screen in a series of low-fidelity storyboard mockups based on the strategy document of phase one. The idea is to translate what we learned in the discovery & strategy phases into a visual storyboard for client approval. Copy for the sim is also developed in this phase to narrate the story.
Once the foundational content has been created, it’s time to kick off design. This is where the story comes to life on screen in high fidelity. The assets are sourced, copy is implemented, and sequences are designed. The sequences are animated before finally being programmed into the final deliverable.
Once the designed & animated sequences were finished, our development team began stitching the experience together with added interactivity for users to engage with.