Putting an Australian company on the map in North America.
Programmatic reporting showed an unprecedented click-through rate on these digital banners, meaning Nearmap’s new target market is not only noticing the campaign, but interacting with it to gain more information and engage with the company. That’s brand awareness in action.
Contravent received kudos from Nearmap’s marketing teams in both Australia and North America for the success of the campaign, with specific props given for finding a way to blend a product demo into the ads in a seamless, simple, but striking way.
The result of a true collaborative partnership between a savvy client and a creative agency, this project demonstrates the power of data-driven strategy combined with digital storytelling.