Event Marketing

BRINGING YOU THE WORLD SO YOU CAN BLOW THEM AWAY

Our full spectrum event marketing plans are designed to grow your audience, increase engagement, and sell out your event. Whether it’s a one-time event and an ongoing tour, we offer strategic consulting and hands-on campaign management for all types of events. The Contravent team has decades of experience and have worked with events varying from global tours to first year music festivals.

Pre-Event Strategy

The lead up to an event can make or break your on sale. We put significant efforts (and budget) into this lead up as possible, depending on event type, timing, and budget. We create a bespoke plan focused on awareness and capturing audience data.

San Diego Legion Rugby

Nitro Circus

On Sale Push

The on sale period is any pre-sale along with the initial general public on sale push, which can vary by event. The goal should be to sell about 30% of tickets in this period. The on sale period relies most heavily on owned channels (including email & social profiles), paid social, video, and targeted paid placements.

General On Sale Period

Tupac: Wake Me When I’m Free Exhibit

Fort Desolation Fest

Closing Push

The closing will vary by event type. This could go closer to 2 weeks for single night, low commitment, local events. But for larger, higher commitment events, we should assume people are finalizing their plans more in advance. The closing period marketing refines targeting to focus more pointedly on retargeting those most likely (yet haven’t) to convert and the hyper local audience that can come at a moment’s notice.

our approach

When it comes to the crowded world of events, we know it can be hard to stand out.

Our team can help with branding and positioning to ensure growth. And follow up with the right media plan to drive revenue. Messaging flow and associated visuals are established up front to ensure a constant flow of new content through the entire promotion period. Creative testing plans are also set, to allow for future creation of assets deemed to perform best.
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While we are constantly analyzing audiences, messaging, platforms throughout the run of the event, a deep dive into everything post event will be conducted.

Let’s Chat

HOW ELSE CAN WE HELP YOUR BRAND?

DIGITAL
MARKETING

Performance Marketing
Content Strategy
Social Media Management
Email Marketing
Influencer Marketing
Event Marketing
SEO

BRAND
DEVELOPMENT

Brand Strategy
Positioning + Messaging
Creative Campaigns
Brand Consultancy
Brand Identity + Design

IMMERSIVE
EXPERIENCES

Websites + Landing Pages
Product Design + Development
Sales Enablement Content
Interactive Experiences
Digital Content
Applications
Events + Tradeshows

WHAT WE DO