A total team effort.
To do this, we applied our trademark strategic thinking, UX expertise, problem solving, artistry, and creative muscle to build a design system and a customer experience that is meaningful, visually stunning, and easy to navigate and engage with.
Telling stories through smart design.
It all starts with the Experience League mantra, “For real people, by real people.” Everything from the strategy to UX insights to the creative output was developed with that mantra in mind. The program really is about people—real people, in real circumstances, looking to grow their careers with real tools and skills. That sentiment powered creative explorations and decisions, ultimately leading to a design system that features authentic people as heroes, accentuated by beautiful collages that consist of bright Adobe colors, interesting shapes, artistic flourishes, and symbolism that acknowledges that every digital marketer who comes to the site is in some way a creator and experience maker. Through the creative, we help Adobe tell rich stories and offer their customers solutions that are always meaningful and relevant.